Flagship course
Channel Clarity Lab
An 11-week studio for analysts and commerce operators who need a Data Visualization and Analytics Platform for Cross-Channel Sales Analytics that survives festive peaks.
Learning outcomes
- Publish a metric dictionary covering revenue, contribution, assisted conversion, and fee drag
- Build a weekly board that reconciles marketplace, paid media, and store pickup without double counts
- Write annotations that prevent executives from misreading spikes
- Run a 20-minute critique that improves decision quality, not decoration
Modules
- Week 1–2 · Signal inventory Map every feed that claims a sale. Document lag, refunds, and voucher effects common in Malaysia marketplaces.
- Week 3–4 · Dictionary studio Lock definitions with merchandising and media stakeholders. Produce a one-page glossary the cohort critiques.
- Week 5–7 · Board construction Design density, hierarchy, and fee layers. Practice Monday layouts under timed constraints.
- Week 8–9 · Attribution without blame Present assisted conversion so channels stop competing for the same Ringgit in the room.
- Week 10–11 · Critique & handoff Ship a narrative board, a limitation note, and a 90-day maintenance checklist.
Instructor
Aina Roslan
Former commerce analytics lead for an APAC retail group. Aina designs critique rituals for teams who outgrew tool tutorials but still argue over which chart is “true.”
Informational pricing
RM 3,450 / person · Channel Room path
Enrollment is confirmed offline after a fit call. No payments are processed on this website. See Refund for policy details after payment is arranged.
Includes
- Live studio blocks + recordings for 120 days
- Malaysia-flavored sample packs
- Biweekly office hours
- One alumni board review during a campaign peak
FAQ
Do I need a specific BI tool?
No. We teach platform-agnostic board logic. Learners work in whatever stack they already have — spreadsheets included — as long as they can export charts for critique.
What is a real limitation of this course?
We do not cover real-time streaming pipelines or advanced causal inference. If your team needs millisecond personalization models, this lab will feel too operational — by design.
Can juniors join?
Yes, with a manager who can approve metric definitions. The SQL warm-up is optional; slower prep packs are available on request.
Reviews from this course
Week nine’s assisted conversion exercise changed how our media buyer opens the Monday call. We still struggle with store footfall, which the FAQ warns about honestly.
Dense, occasionally stubborn instructors, excellent annotation habits. The fee-drag module alone paid for the seat during Raya planning.